Tuesday, June 20, 2006


I was reading articles yesterday in the Business Day (19/06/06) and came across an interesting story titled “building the business of blogging.”

What I found interesting about the article is that it suggested that blogging can actually be used by businesses and organisations along their existing websites to add a more personal touch with the various audiences.

“Successful business blogs often review industry specific books and conferences and point out relevant articles and websites. The idea is that this type of service prompts loyalty and brings back readers back to the blog on a regular basis” the article said.

The article also pointed out that not all companies need a blog and for some the time and effort and commitment may not be worth it. So one needs to consider their market and geographical areas.

It got me thinking whether I should be blogging about issues at Nedlac but then our nature of business is such that the issues are so sensitive and no preempting should be done until agreement is reached. Only then can I blog about issues and agreements on some interesting policy matters.

So what do you say guys? Don’t you think it’s about time you suggested blogging for your organisations? Be warned its time consuming though!


Anonymous kim said...

Pascalia, I just read your blog (first blog I've ever read) and its great. I really admire your honesty.
Its been so great working with you, I have watched over the past two months how you have grown really quickly in your position. You are professional and mature and skilled and a real pleasure to work with (and you dress really well!). I wish you all the best for the future.

12:59 pm  

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